Paul Mitchell Clean Beauty Hydrate Shampoo

Sulfate-Free Moisturizing Shampoo with Oat Peptide and Olive Glycerides

Paul Mitchell Clean Beauty Hydrate Shampoo is the cleansing step of the Clean Beauty Hydrate line — built for dry, thirsty hair rather than daily light cleansing. A sulfate-free surfactant system (no SLS, SLES or ALS) lifts product and oil without stripping the cuticle, while Olive Glycerides and Avena Sativa (Oat) Peptide carry the moisture story over from rinse to towel-dry. Made with 77% natural-origin ingredients, vegan and cruelty-free per brand.

Why Choose It?

• Sulfate-free surfactant base (no SLS, SLES or ALS) — cleanses without stripping dry hair
• Avena Sativa (Oat) Peptide helps bind moisture to the cuticle through the wash
• Olive Glycerides — olive-derived lipid that conditions during cleansing
• Silicone Quaternium-22 and Polyquaternium-10 add slip and detangling on the rinse-out
• Vegan, cruelty-free, paraben-free and gluten-free per brand; 77% natural-origin ingredients

Best For

Dry, thirsty or porous hair that needs cleansing without losing moisture in the wash. A good fit when a regular sulfate shampoo leaves hair feeling rough, or as the cleansing step of a full Hydrate routine. Vegan and cruelty-free per brand, so it suits plant-based haircare routines.

For the full Hydrate routine, follow with the matching Paul Mitchell Clean Beauty Hydrate Conditioner for dry hair.

• Wet hair thoroughly with warm water.
• Dispense a coin-sized amount into the palms and emulsify between the hands.
• Massage into the scalp and roots — a sulfate-free formula needs a moment to build lather, so work it in for 30 seconds.
• Pull the foam down through the mid-lengths and ends without scrubbing.
• Rinse thoroughly with warm water.
• Repeat only if hair was heavily product-loaded — a single wash is enough for most routines.

Tips

• Sulfate-free shampoos lather less aggressively — wet hair fully before applying, that's where the foam comes from.
• On very dry lengths, keep the second lather (if needed) on the scalp only and let the run-off cleanse the ends.
• Follow with the matching Hydrate Conditioner mid-lengths to ends — the routine is designed as a pair.